Public spaces are increasingly being augmented with digital displays to publicly share information. To date, most of the content displayed is static and not sufficiently intelligent to sustainably engage their intended audience.  Being exposed to public messages or advertisements elicits physiological reactions, such as changes in people’s eye movements, pupil size and bodily expressions. These physical changes produce important insights into emotional and cognitive responses. A complementary consortium of industry and research partners was formed with the objective to demonstrate that implicit neuro-scientific insights can be used as a mechanism to elicit more engaging audience responses towards public information displayed on digital displays. The consortium brings together the expertise of the essential innovation elements envisioned in this project, i.e. image processing techniques (ETRO), neuro-scientific data analysis and insights (Sapience), consumer behavior and marketing (MARK), public actuation (Digitopia), and privacy and data security regulations (CRANIUM).