Publication Details
Overview
 
 
Fatemeh Fazaeefar, Paolo Speziali, Szymon Bobek, Grzegorz J. Nalepa, Diederik M. Roijers, Ann Nowe, Mehrdad Asadi
 

Chapter in Book/ Report/ Conference proceeding

Abstract 

Standard collaborative filtering is efficient for large retail datasets but overlooks the temporal dynamics of customer behavior, while neural and complex models capture these dynamics at the cost of heavy computational demands. We propose a hybrid recommendation method that retains the efficiency of classical approaches while incorporating lightweight temporal modeling to capture implicit feedback and personalized cyclic purchasing patterns. The experiments verify that the proposed method achieves comparable performance to state-of-the-art methods, maintaining a linear computational overhead, and provides an interpretable temporal feature. In particular, our method consistently outperforms the frequency-based baseline across all metrics, achieving relative improvements ranging from 1.9\% to 3.0\%. Applied to a real-world retail use case with large-scale transactional data, the method demonstrates its practicality and effectiveness for personalized product recommendations in physical retail stores.

Reference