Reinoso Carvalho, F., Van Ee, R., Rychtarikova, M., Touhafi, A., Steenhaut, K., Persoone, D., & Spence, C. (2015). Using sound-taste correspondences to enhance the subjective value of tasting experiences. Frontiers in Psychology, 6, 1309-1317. https://doi.org/10.3389/fpsyg.2015.01309

@article{d4aae6a2e35e4f159260de1b04a7f6f0,
title = "Using sound-taste correspondences to enhance the subjective value of tasting experiences",
abstract = "The soundscapes of those places where we eat and drink can influence our perception of taste. Here, we investigated whether contextual sound would enhance the subjective value of a tasting experience. The customers in a chocolate shop were invited to take part in an experiment in which they had to evaluate a chocolate{\textquoteright}s taste while listening to an auditory stimulus. Four different conditions were presented in a between-participants design. Envisioning a more ecological approach, a pre-recorded piece of popular music and the shop{\textquoteright}s own soundscape were used as the sonic stimuli. The results revealed that not only did the customers report having a significantly better tasting experience when the sounds were presented as part of the food{\textquoteright}s identity, but they were also willing to pay significantly more for the experience. The method outlined here paves a new approach to dealing with the design of multisensory tasting experiences, and gastronomic situations.",
keywords = "sound, taste, Perception",
author = "{Reinoso Carvalho}, Felipe and {Van Ee}, Raymond and Monika Rychtarikova and Abdellah Touhafi and Kris Steenhaut and Dominique Persoone and Charles Spence",
year = "2015",
month = sep,
day = "1",
doi = "10.3389/fpsyg.2015.01309",
language = "English",
volume = "6",
pages = "1309--1317",
journal = "Frontiers in Psychology",
issn = "1664-1078",
publisher = "Frontiers Media S.A.",
}