ETRO has a longlasting history with contributing to cultural and creative initiatives by providing engineering expertise. In several cases, knowledge from other domains, such as medical imaging, can be translated to cultural or creative applications. ETRO has worked on various image processing applications for art investigation, including stitching of gigapixel images of artworks, registration of multiple image modalities, cradle removal, crack detection and inpainting. ETRO has been a technical partner in several projects to enhance access to cultural heritage data via initiatives such as Europeana, focussing on media search, metadata & IPR management and privacy and security related topics. By actively involving creative partners in projects and workshops to identify use cases for standardisation purposes and translating these in requirements, we ensure that upcoming and future standards take the needs of the creative sector into account.